These are the Certificates in Marketing I earned from Various Academies
Learned the fundamentals of an inbound business and how Marketing Hub can help you reach more customers. It covered the HubSpot Marketing Software Certification Course.
Here I learned how to craft appealing, share-worthy content that captivates audiences and drives conversions. Gained insights from industry experts on building content optimization frameworks that can produce measurable results, and even how to work with influencers to increase your reach
Learned how to create a flywheel that fuels a company's growth through the fundamentals of inbound methodology, including shared goals, buyer personas, and defining the buyer's journey
Search engine optimization (SEO) is the process of improving a website to increase visibility on popular search engines such as Google and Bing. In this certification course I learned, all things SEO, including website optimization, link building, keyword research, and much more
I learned how to create accurate buyer personas using HubSpot tools and map out a buyer's journey to develop impactful content that drives action. I Don't want to let 60-70% of my marketing content go unused - I want to scale my marketing with ease.
Learned how to attract, engage, and delight customers with personalized outreach and exploratory conversations that drive results. Developed skills to deliver effective sales presentations that motivate prospects to buy.
Managing multiple analytics and marketing tags for a site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce site performance. Here I learned how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers
I learned the basics of Hotjar’s tools and features, as well as how to pair them and analyze data. Lvl. 1 covers Heatmaps, Recordings, Surveys, Feedback, Interviews, and features like Highlights. I also learned the best methods of analyzing data for the quickest, most effective results.
Here I got to know how data gets collected and processed into readable reports. I learned configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that are specific to businesses. The syllabus contains more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited website.
I know how to set up and utilize Mixpanel effectively, paving the way to extracting actionable product insights. This course contains how to build behavioral metrics and create clear visualizations.
Learning the course helped me to know how to
